It’s All in the Name…

It seems many college students are challenged when trying to make healthy food choices. Power sweet potatoesResearchers watched nearly 28,000 college students for 46 days to see how they selected certain vegetables. “Zesty ginger-turmeric sweet potatoes” had greater appeal then either “wholesome sweet potato superfood” or “cholesterol free sweet potatoes”. “Sweet sizzlin’ green beans and shallots” had more appeal then “health energy-boosting green beans and shallots”. It seems that labeling a food healthy or nutritious is a turn off as opposed to a more delectable description. Another successful dish was “rich buttery roasted sweet corn” as opposed to just ”vitamin-rich corn. All these foods were prepared exactly the same but psychologically they seemed more appealing to the students’ taste buds.