The supermarket chain Ekoplaza in the Netherlands opened the first eco-friendly plastic free aisle. All items whether they be groceries, snacks or sundries are all packaged in biodegradable materials or in glass, metal and cardboard. There are 700 items that cover everything from sauces, cereals, yogurt and chocolate. This is one of the first steps in the European drive to counteract the damage being done by drinking straws, plastic bottles, coffee cups and lids. These measures are being adopted by most of the Western European nations as part of a 25 year transition plan. Hopefully this will have an impact on the 6.3 billion metric tons of plastic that have been discarded since the 1950’s and of which only 9% have been recycled. Ekoplaza plans these plastic free aisles in its 74 stores. The philosophy being why put something so perishable as food into something so indestructible as plastic.