Color is a major part of our lives. It can elevate your mood or evoke a past memory from childhood. Researchers have found that 90% of snap decisions about buying a product are made on the color of the object alone. A French study was conducted in which 48% of participants rated drinking soda in a blue glass as more thirst quenching then in a glass of another color. The color blue was associated with something tasting icy and cold. When consumers see a green label on a product they associate it with being more nutritious. Purple decor in a bedroom has been known to encourage more intimacy whereas grey walls and furniture do just the opposite. White and beige may also have the opposite effect and can inhibit intimacy. Fast food restaurants use orange and yellow as their main colors. They have found that using these colors encourages people to eat quickly and in turn give up their tables for the next client. However, personal preferences, experiences, upbringing, cultural differences and in which context a color is used, may cause it to have a totally different meaning. Brown is often associated with ruggedness. However, attempts are being made by The Global Health Organization to have cigarette packages colored brown. Smokers have voted brown as the color that would most likely deter them from buying a pack. Black is considered sexy and sophisticated in clothing and it is also great to be “in the black” in business. On the other hand, It can also imply an eerie, sinister and mysterious feeling. Red is often used to express love and strong emotion. However, red is used as a warning of danger and is a bad color in business. Colors surround us and nature changes them with every season. It is important to think about what colors we choose to surround us in our environment. Choosing the right color can have a tremendous impact on our mood and our productivity.